social media marketing

analytics + insights

community management

website development


design + visuals

search engine optimization


online advertising


About Us


2Social Inc. is a boutique Social Media Marketing Agency passionate about your business. We partner with each client to build and grow their company’s online presence with winning social strategies and engaging content development.

The 2Social team develops strategies, engages, and fosters relationships with customers online, acting as an extension of your brand to help grow, connect and flourish on social media. We are the social city planners for your online marketing journey, and our passion is in your success.

Take a social city tour through our site and learn how 2Social can help.

Learn More About Us Here!


We Are 2Social Inc.


Founded in 2012, 2Social began working passionately to elevate the online brand presence for both local and national brands. What began as a conversation on “Why your company should be on Facebook”, has evolved into the development of online and social media strategies to best reach, communicate with, and service your customers online. Clients are savvy, customers are engaged, and we partner with you to find the best practices to communicate your important key messages to a larger audience, while seeking to engage, educate, and excite your customers everyday.

As consumer behaviour changes, and social landscapes evolve, so does 2Social. From social media services, we have added website development, search engine optimization, online advertising, video development, public relations, and promotional marketing, to offer our partners and clients a full service agency to best exceed their marketing goals.

At our core, we are a culture of creative thinkers, pop-culture enthusiasts, and social media mavens. We are inspired by our clients, driven by their passion, and determined to provide results. We don’t just work with our clients… we partner with them. We befriend them. We become family. We might just make you cookies on your birthday. But best of all, we care.

Social media doesn’t sleep… and neither do we.


Our Services


  • Social Strategy
  • Social Policy & Playbook Design
  • Social Media Advertising
  • Community Management
  • Content Development (Photography, Graphic Design)
  • Social Listening
  • Blog Management
  • Social Reporting & Analytics
  • Video Development
  • Social Contests & Campaigns
  • Live Event Coverage
  • Social Media Seminars & Consulting

We strategize, design and execute contests start to finish to achieve the desired goals of the client (i.e. raise follows, more shares, increased engagement, etc.). We follow a strategic critical path to achieve optimal success and present the progress upon completion via insights and stats.

Both Lauren Shirreffs and Steve Dolson are established bloggers, who utilize their social media presences to reach new viewers and audiences. A client can use their blogs and social media platforms (Instagram, Twitter, Facebook, Flickr, Foursquare, Vine, Keek, etc.) as vehicles to drive new demographics and align their brand with influencers.

Post high quality, high-resolution pictures and/or social videos of client’€™s products or services to be used for applicable social networks.

Experienced writers for popular publications like Marketing Magazine, LXRY Magazine, Mississauga Life, YYZ Magazine, TChad Magazine, King West Magazine, etc. We are well versed in the appropriate language to use for your brand or company. With strong backgrounds in PR and web development, the team confidently executes successful copy for every company.

We quantitatively measure our progress using analytics to monitor social media effort and review week-to-week or month-to-month with our clients.

Website development can develop converting, responsive and functional websites that can really boost a brand to the next stage of their business. We also use a website’s back-end analytics to track website performance, track demographics and reach your targeted goals.

We also offer daily, hourly or weekly tutorials on how to leverage your brand and utilize social media platforms internally.

Learn More About Our Services Here!


Word On The Street


Before engaging 2Social our social media campaigns and tools were being managed by our internal staff with no professional expertise. 2Social’s engagement gave our team the ability to watch and learn from a professional team. We learned about how to gain awareness, respond and engage with customers and send a consistent message through all social media platforms.

I would recommend 2Social to any company looking to improve their social media engagement and gain insight into their customer base.

Fresh Restaurants Logo

Barry Alper

President Fresh Restaurants
2Social is an absolute inspiration!

I own a small vintage business called Deco Diva Vintage and 2 Social made it absolutely possible for my business to be “put out there” and their devotion and dedication made things extremely fun and knowledgeable. Lauren & Vito did an absolutely wonderful job on the Deco Diva Instagram & Facebook pages and of course the fabulous website.

They are absolutely passionate in what they do and they definitely shine through! Thank You 2Social for being such a stellar team!

Deco Diva Vintage

Andrea Francescutti

Founder Deco Diva Vintage
I met Lauren several years ago while she worked at Gingerich Group, and loved working with her, so when she approached me to see if McGregor would be interested in hiring 2Social to build its Social Media presence, I had plenty of time for her. Lauren and Steve came to meet with us and spelled out how they could help McGregor become much more of a presence on Social Media. We have worked with 2Social for the past year and have seen our Facebook “likes” and Twitter “followers” multiply exponentially. 2Social also helped us launch our Instagram account and have guided us through a couple of very savvy marketing campaigns/contests that have helped to grow our brands. I highly recommend Lauren, Steve and Vito…they really care about their customers and are passionate about their business.
McGregor Socks Logo

Rob Stanley

Vice President Sales McGregor Socks