How Brands Use Mobile Advertising

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Are you reading this from a mobile device? Chances are, you are. Why are we making this assumption? Because 80% of internet users own a Smartphone!

 

As Smartphones continue to take over the world, ‘going online’ has come along way, gone are the days when we need to be in front of a desktop/laptop when we have full access to the world wide web in the palm of our hands. Mobile usage is a personal device and yes consumers are open to receiving content and messages from brands, as long as the context is done correctly.

 

So how do brands take advantage of mobile’s expanding advertising efforts? Here are three factors for success:

 

Native Content:

 

Native advertising is a form of content that is advertised and placed naturally into your fans feeds without disrupting the users experience.  These ads should appear as though they’re part of existing content.

 

When delivering content, it’s important to keep one thing at the top of mind, the users and the devices you want to target. Smartphones are frequently used more during the day, mostly when out of the home and for shorter periods of time, where Tablets are used less frequently and commonly used at home. Brands should tailor their strategies based on these considerations.

 

Video, Video, Video

 

If looking to engage with your target market, video content will be one of the most effective ways to do so. According to Cisco, online videos will account for more than 80% of all consumer Internet traffic by 2020.

 

With video content available on nearly every social platform (we’re patiently waiting for Pinterest) and available 24/7, many consumers turn to video content for research and product reviews.

 

Did you know:

·      82% of Twitter users watch video content

·      45% of people watch more than an hour of Facebook videos a week

·      More than 500 million hours of YouTube videos are viewed a day

 

Timing is Everything

 

Mobile usage is being used in real time, add a sense of urgency and time your campaign accordingly, that will encourage your target audience to take action in that moment. When providing your fans with a complimentary offering or a coupon (discount codes, buy-one-get-one, free items etc.) it’s imperative that this lines up with all marketing efforts, it’s all about giving your fans the right moment to interact with your brand

 

There’s no doubt mobiles will change and shape the ad industry in 2017. When planned accordingly, mobile advertising can provide a quality experience for consumers and drive higher engagements for advertisers.

 

With 182 Million daily users in Canada and the U.S., the question is why hasn’t your business started utilizing mobile advertising? If the answer is lack of resources, have no fear; 2Social has the perfect strategy for you!

Written by

Vito is an Account Lead at 2Social.

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